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Entombed: The Edgar Allan Poe Experience
Experience the insanity and ingenuity of Edgar Allan Poe on this thrilling dark coaster as you explore the horrifying stories that escaped his pen— and those that didn’t.
This project was completed in partnership with Universal Creative - we were tasked to re-theme MEN IN BLACK Alien Attack in Universal Studios Florida, in University of Central Florida x Universal partnership Universal Creative Lab Course.
Collaborative Project: (Marquee Redesign)
Lizzie Lillywhite (Partner) - Guest Experience/Story, Budget/Element list, Schedule, Emotional Journey Mapping, Research, Site Plan Polish
Courtney Brewer - Story, Storyboard, Key Art, Site Plan Draft, Research, Elevations, Marquee Design.
The Fountain of Fear
Guests pass by a large fountain featuring a large book whispering quotes from Poe’s most well-known stories. The water from the fountain is colored red, resembling blood. Recessed light strips emulating blood vessels are inlayed in the ground, beginning at the fountain and leading the guests toward the entrance—a rusted and decrepit wrought-iron gate.
Marquee Entrance
Being led toward the gate by the pulsating blood vessels, guests pass through a rusted gate and decaying stone archway into a mist of fog and dark ambient eerie sounds. Guests will find themselves in a graveyard, but not your ordinary graveyard.
The Graveyard of Stories
Instead of people, the tombstones in this graveyard depict the stories that Poe never wrote—stories of fear, despair, guilt, melancholy, anguish, and dread. As guests wind through the graveyard, these tombstones creak, move, and speak, offering an uneasy path to a surprise at the end. The final tomb the guests pass is Poe’s empty grave. Where is he?!
Facade Reveal
Guests turn a corner to see the facade of the attraction, where Poe’s stories that did escape his mind live in horror, ready to claim their next victim. The path to the attraction is framed by weeping willows with hanging moss, and the air is filled with eerie sounds of mumbling, muffled screams, and unnerving natural noises. The building features elements from his most popular stories such as The Raven, Tell-Tale Heart, The Pit and the Pendulum, and The Fall of the House of Usher.
PROCESS:
Facade Elevations:
Revised Site Map (completed by Lizzie):
Original Storyboard/Pitch Elements:
Marquee Material Callouts/Elevation:
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